Yesterday CNN launched a fully user generated website with turning iReport to the community and launching iReport.com. The website is fully dedicated to citizen journalism.
CNN launched iReport initiative in 2006 and with its help according to Mediaweek received nearly 100.000 news-related photos and videos from viewers, including nearly 10.000 this past January alone. Less than 10% of the those submissions have appeared on CNN.com or the cable channel.
The site is open to all users to upload whatever content they choose apart from obscene, hateful and copyrighted material. The content on iReport is unedited and unfiltered, but users also have the power to flag the content for review by moderators if they find it inappropriate.
It is interesting to see how traditional media is more and more prone to citizen journalism. But are they really open to ‘do it yourself’ media or do they just have to embrace them in order to keep and gain new audience?
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