sreda, 12. marec 2008
If you are interested in PR in connection with internet and social media I strongly recommend his blog as he provides lots of information, including podcasts, vlogs,.. and beside that, he is funny, so listening and watching him can be quite a pleasure.
In this vlog he speaks on the blogs in the heavily regulated industry like pharmaceutical, financial services… - how to engage in social media space without violating business regulations.
He is also the author of several books like Public relations on the net, Blogging for business (see the Amazon list). They are not full of theoretical perspective, more practical, but still very useful when trying to put things into practice.
ponedeljek, 25. februar 2008
Pazienza says the network fired him on the grounds that he violated its standards for journalists through his blog, Deus Ex Malcontent. He started his blog in may 2006 to "keep his mind sharp" while he was on a medical leave after an operation of a brain tumor.
I will not question whether the reasons for the CNN's decision were right or wrong or whether CNN's rules on employee writing were really "staggeringly vague and couldn't possibly apply to something as innocuous as a blog" as Pazienza says in his post on the end of his news career on CNN.
What would have happened if the newshouse like CNN accepted a different stand towards blogs? Do personal opinions of its staff really pose such a big threat to them?
Pazienza writes in its blog:
CNN fired me, and did it without even a thought to the power that I might wield as an average person with a brain, a computer, and an audience. The mainstream media doesn't believe that new media can embarrass them, hurt them or generally hold them accountable in any way, and they've never and they've never been more wrong.
In one of the previous posts I wrote: "It is interesting to see how traditional media is more and more prone to citizen journalism. But are they really open to ‘do it yourself’ media or do they just have to embrace them in order to keep and gain new audience?"
Is the answer still necessary?
ponedeljek, 18. februar 2008
With the constant growth of online media, blogs, news, videos, photos, podcasts we become sunken in the number of information we can no longer follow. Attention becomes the most scarce commodity which bring us to Herbert Simon, who was (according to Wikipedia) perhaps the first person to articulate the concept of attention economics:
“…wealth of information creates a poverty of attention.”
četrtek, 14. februar 2008
CNN launched iReport initiative in 2006 and with its help according to Mediaweek received nearly 100.000 news-related photos and videos from viewers, including nearly 10.000 this past January alone. Less than 10% of the those submissions have appeared on CNN.com or the cable channel.
The site is open to all users to upload whatever content they choose apart from obscene, hateful and copyrighted material. The content on iReport is unedited and unfiltered, but users also have the power to flag the content for review by moderators if they find it inappropriate.
It is interesting to see how traditional media is more and more prone to citizen journalism. But are they really open to ‘do it yourself’ media or do they just have to embrace them in order to keep and gain new audience?
torek, 12. februar 2008
I think it’s important to stress that Internet hat both sides – positive as well as negative and that all depends on me, you … the way I use it. As the Internet can not have the negative or positive connotation per se. It derives only from the use of it
As the years before also this year children and young people were invited to participate in the competition with projects answering questions like: Is the internet a positive or negative element in today’s world? Are mobile phones only about “connecting people”? Can we believe everything we see on the internet? Do we behave differently online than in the “physical” world? How does our behaviour impact on the online environment?
Each year a series of events are run to promote safer use of the internet and one of them is the worldwide “blogathon” where postings and comments are encouraged from visitors, children, schools, parents... This year takes place another blogathon, based on this year’s theme “Life online is what YOU make of IT”.
We can see blogathon an example of incidental citizen practise, public that has been formed temporarily with one objective: to reflect on the same topic that is important for them and the society.
sreda, 06. februar 2008
torek, 22. januar 2008
The Social construction of technology theory was developed by STS scolars and the theory arose from technological determinism. In the context of all that has been said and written in our class on that topic it seems like something we have already been talking about, just didn’t put that name on it.
“SCOT argues that technological innovation is not the result of mythical men who introduce new ‘technologies’ and release them into ‘society,’ starting a series of (un)expected impacts; rather, technological innovation is a complex process of co-construction in which technology and society, to the degree that they could even be conceived separately of one another, negotiate the meaning of new technological artifacts, alter technology through resistance, and construct social and technological frames-of-thought, practices and action.”