Considering the fact that I have been working in public relations business for some years, it was almost a 'must' following Shel Holtz's musings on his A shel of my former self blog.
If you are interested in PR in connection with internet and social media I strongly recommend his blog as he provides lots of information, including podcasts, vlogs,.. and beside that, he is funny, so listening and watching him can be quite a pleasure.
In this vlog he speaks on the blogs in the heavily regulated industry like pharmaceutical, financial services… - how to engage in social media space without violating business regulations.
He is also the author of several books like Public relations on the net, Blogging for business (see the Amazon list). They are not full of theoretical perspective, more practical, but still very useful when trying to put things into practice.
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